Six Forces
- Rivalry and competition
- Risk of new entrants
- Power of buyers
- Power of suppliers
- Risk of substitutes
- Risk of complementary products
Generic Strategies
| Broad | Narrow | |
|---|---|---|
| Cost | Cost leadership | Best cost |
| Unique | Differentiation | Focus |
- Cost leadership strategy
- Lower prices for broad market
- Best cost strategy
- Lower prices for narrow market
- Differentation strategy
- Unique products for broad market
- Focus strategy
- Unique products for narrow market